
	Andrew Rosen founded Theory in 1997 on the principle that modern men and women want to feel comfortable and sexy in modern clothing. Theory is geared to answer the needs of a contemporary customer, one who is sophisticated and stylish, yet seeking comfort and value not addressed by designer companies.&nbsp;

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	The Fast Retailing acquisition of Theory in 2004 has spurred the global expansion of the brand. The successful launch of ecommerce in 2010, the roll-out of global retail stores, and collaborative relationships with department and specialty stores have positioned Theory as an international multi-channel phenomenon.&nbsp;

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	For Spring 2011, Belgian designer Olivier Theyskens was tapped to design a collection for Theory, under the label Theyskens&rsquo; Theory, which was met with tremendous critical acclaim. Soon thereafter, Theyskens was appointed to Artistic Director of the entire Theory brand, starting with the Fall 2011 collection.&nbsp;

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	The revolutionary concept of pairing Theyskens&rsquo; designer experience with the iconic versatility and accessibility of Theory reinforced the notion of Theory as a pioneer in the space. The Theory design philosophy includes simple, clean silhouettes and quality craftsmanship; key factors in the establishment of the brand.&nbsp;

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	Ask a woman about her favorite black pants, or a guy about the jacket he throws on over everything. They&rsquo;ll tell you, &ldquo;It&rsquo;s Theory.

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