Reed's, Inc., maker of a top-selling sodas in natural food stores nationwide, announced that effective immediately David Williams has been engaged to assume the role of interim CFO for Reed's, Inc. Williams is a certified public accountant with nearly twenty years' experience as CFO, controller and auditor providing expertise to public, private and non-profit companies. Williams has extensive public accounting experience including acquisitions and SEC reporting. His prior work included being CFO and in-house counsel for Fluid Media/Mood Media.<br /><br />Chris Reed, founder and chief executive officer of Reed's, Inc., said in a prepared statement, "We are excited that David has joined Reed's in the capacity of interim chief financial officer. In addition to his financial and analytical acumen, we are impressed with David's operational experience and background in law and negotiations."<br /><br />Additionally, the company also announced that Thierry Foucaut has resigned as the company's chief operating officer to pursue other interests.<br /><br />Chris Reed further said, "We thank Thierry for his contributions to Reed's over the past seven years and wish him well in his future endeavors. As our business continues to expand, we are strategically evaluating and reformulating the roles and responsibilities of our senior management team. I'm using this time of transition to refine the way we manage the company. We have a great team here at Reed's that have been on board for many years and are making this transition very smooth."