"Cost Plus, Inc. is the owner and operator of the chain of Cost Plus World Market specialty/import retail stores and a subsidiary of Bed Bath & Beyond. The name originated from the initial concept, since abandoned, of selling items for """"cost plus 10%"""". Its headquarters are in Oakland, California. Cost Plus adorns dining rooms and picnics with wicker, wine, and cheese. The retailer's nearly 260 Cost Plus World Market, Cost Plus Imports, and World Market stores sell furniture, rugs, baskets, ceramics, and other home decor, as well as exotic food and beverages (about 40% of sales). Designed to resemble upscale world markets, Cost Plus's stores are often located near major malls in some 30 states. The company targets women ages 25 to 55. Much of what it sells is imported from more than 50 countries, many of its 10,000-plus items are proprietary and are sold under its World Market private label. Cost Plus was acquired by its larger rival Bed Bath & Beyond for $495 million in cash in mid-2012."