
	Since our inception in 1996, bswift&#39;s goal has been to use technology and information to simplify the administration of health care, reduce costs and empower consumers. In the beginning, we were known as Platinum Healthcare, a company that set out to change the world and transform healthcare by creating the first web-based CDH (Consumer-Driven Health) plan. In the process, we discovered that there was great market demand for an online benefits enrollment/administration system, so we built one. It worked pretty darn well. In fact, version 1.0 of our benefits enrollment system was a finalist out of 15,000 entrants in Microsoft&#39;s 1999 e-commerce system competition. Not bad, huh? So the company ran with it, changed its name to &quot;bswift&quot; and landed its first employer clients.
