
	Apsalar&rsquo;s platform is the leading mobile DSP powered by 1st party behavioral data, providing an advertising and analytics platform for direct marketers and agencies looking to acquire and optimize high-ROI mobile audiences at scale.

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	Apsalar was founded in 2010 by advertising technology veterans who previously started and built Kefta into a leading online behavioral targeting solution, which was acquired by Acxiom in 2007. The Apsalar management team has a combined 75 years working in online advertising and analytics.

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	Apsalar has won numerous awards, including eWeek&rsquo;s Top Ten Promising Mobile IT Startups (2011) and OnMobile&rsquo;s AlwaysOn Top 100 Private Companies (2012).
