Piggly Wiggly is a supermarket chain operating in the Midwestern and Southern regions of the United States, run by Piggly Wiggly, LLC, an affiliate of C&S Wholesale Grocers. The current company headquarters is in Keene, New Hampshire.[2] Presently, more than 600 independently owned Piggly Wiggly stores operate in 17 states, primarily in smaller cities and towns. If they're so inclined, shoppers can squeal down the aisle at these supermarkets. Piggly Wiggly Midwest operates a leading grocery store chain with about 110 locations in Wisconsin and northern Illinois under the Piggly Wiggly and Butera banners. About 20 stores are company-owned and -operated while the rest are franchised, Piggly Wiggly Midwest supplies all of its stores from two distribution centers. The corporate stores account for about 16% of total sales. The grocery wholesaler and retailer has been converting its corporate-owned stores into franchise operations. Piggly Wiggly Midwest traces its roots back to the early 1900s, it is owned by CEO Paul Butera. Fresh Brands, Inc. (FBI), through owned, franchised, and independent supermarkets, operates as a supermarket retailer and grocery wholesaler principally in the United States. The company’s supermarkets stocks a selection of groceries, frozen foods, prepared foods, fresh produce, meat, poultry, eggs, and dairy products, as well as nonfood items, such as health and beauty aids, housewares, magazines and periodicals, video cassette rentals, flowers and plants, greeting cards, and general merchandise. In addition, it serves as a wholesaler to other smaller independent retail supermarkets. FBI also provides its supermarkets and other customers with bakery and deli items, as well as fresh, frozen, and processed meat, eggs, and deli products from a third-party distribution facility in Milwaukee, Wisconsin. It offers carbonated soft drinks, fruit drinks, and drinking and distilled water. As of December 31, 2004, the company owned and operated 21 supermarkets, 2 convenience stores, and franchised 81 supermarkets. FBI operates its supermarkets primarily under the Piggly Wiggly banner and Dick’s banner. It primarily operates in Wisconsin, northern Illinois, and northeastern Iowa. Fresh Brands was founded in 1911 as Schultz Holding Company, Inc. It changed its name to Fresh Brands, Inc. in March 2001. The company is headquartered in Sheboygan, Wisconsin. Fresh Brands Inc. is a former subsidiary of Certified Grocers Midwest, Inc.