
	Trueffect is the First-Party Media and Measurement Platform for large performance advertisers. It provides a SaaS application that allows advertisers to leverage their own proprietary customer information along with user data acquired from external vendors (&ldquo;Third-Party&rdquo; data) to: &nbsp; Better target display advertisements to better move users through the purchase funnel as well as upsell and cross-sell products and services Improve measurement accuracy so advertisers can better optimize their ad delivery as well as optimizing spend across networks and publishers. &nbsp; &nbsp; First-Party cookies and First-Party ads are served from behind the firewall from within the advertiser&rsquo;s domain. Therefore the ads can be targeted using valuable and proprietary CRM data and user information to better target website leads and increase conversions for improved campaign performance and at a lower cost. &nbsp; Trueffect is one of five companies certified by top publishers including Yahoo, MSN and AOL to serve ads on their home pages. Trueffect started in the ad serving space and found its sweet spot in display measurement and targeting providing improved ad buying efficiency, campaign management and more accurate connectivity between display advertising and customer conversions. &nbsp;
