"Edelman is a public relations firm founded and named after Daniel Edelman and currently run by his son Richard Edelman. Founded as a team of three in the postwar boom, today the company has revenues of over $600 million annually, employs 4,200 people with co-headquarters in New York City and Chicago and is the world's largest independently owned public relations firm. According to a marketing executive, an Edelman executive providing media training to his firm said: """"Sometimes, you just have to stand up there and lie. Make the audience or the reporter believe that everything is ok. How many times have you heard a CEO stand up and say, 'No, I'm not leaving the company,' and then -- days later -- he's gone. Reporters understand that you 'had' to do it and they won't hold it against you in your next job when you deal with them again."