US producer-distributor MarVista Entertainment is continuing its push into scripted, appointing Gaylyn Fraiche to the newly-created position of VP of development and production.<br /><br />Fraiche, previously exec VP at Martin Chase Productions, is now charged with developing and producing original live-action scripted longform programming for both domestic and international productions and coproductions.<br /><br />She will report to MarVista’s exec VP of production and development Robyn Snyder.<br /><br />Fraiche (American Girl, Sparkle) is the LA-based firm’s latest addition as it looks to make its mark in scripted series production.<br /><br />Last month, MarVista bolstered its senior management team with a string of appointments, including hires from HBO, Disney Television Animation and Summit Entertainment.<br /><br />Meanwhile, MarVista has brought in Danette Nelson to the post of controller, reporting to chief financial officer Susan J Young. Previously, Nelson was assistant controller at VisionArt Design & Animation, which eventually became Santa Monica Studios.<br /><br />MarVista has also hired Alan Kuei as financial analyst to focus on budgeting and forecasting.