Data-driven traveler ad platform Sojern is expected to Tuesday announced it has raised $10 million in Series C funding. The round of funding was led by Triangle Peak Partners. Existing investors Norwest Venture Partners, Trident Capital, Focus Ventures and Industry Ventures also participated in the round.<br /><br />Sojern’s platform uses real-time bidding (RTB) to reach travelers. The company says it will use the funding to improve its platform and will hire commercial, engineering and data science employees.<br /><br />Additionally, the company has appointed Curtis Atkisson as chief financial officer. He was previously co-founder of Affinity Labs.<br /><br />The company was recently ranked number 60 on the Deloitte Technology Fast 500 list. It saw 3,811% fiscal year revenue growth between 2008 and 2012.