John Pitts has been promoted to CFO of Herff Jones, effective immediately.<br /><br />Herff Jones, which is led by Jeff Webb, founder of Varsity Brands, acquired BSN Sports, a Texas-based company earlier this year and Pitts served as CFO of that company before the acquisition. Herff Jones and Varsity Brands merged in 2011.<br /><br />Pitts will replace Mike Parrett, the company’s previous CFO, and has more than 26 years of finance and accounting experience. During his time as CFO of BSN, the company’s revenue grew from $236 million to $362 million. BSN was publicly traded until 2010.<br /><br />“John’s successful tenure at BSN, which includes operating and financial discipline even amid impressive growth, positions him very well for expanded responsibilities at Herff Jones,” Webb said in a statement. “We’re delighted he has joined the team and look forward to benefiting from his expertise and insight.”<br /><br />Varsity manufactures cheerleading equipment and apparel, while Herff Jones manufactures graduation-related items such as yearbooks, class rings and caps and gowns.