Coborn’s Inc., St. Cloud, Minn., said Friday it is expanding its leadership team with three new executives to help the company continue to grow and deal with the evolving shopping landscape.<br /><br />The new executives are:<br /><br />• Tom Velin, CFO. Velin succeeds Pam Osborn, who left Coborn’s at the end of 2013. Velin was previously SVP and CFO at Experian Health Carte, Minneapolis. He also was a CFO and senior executive at SPS Commerce in Minneapolis, Advance Duplication Services in Plymouth, Minn., and August Technology Corp. in Bloomington, Minn. In the mid-1990s, he gained some grocery-related experience when he was the CFO and assistant secretary at Lloyd’s Barbeque Company in Mendota Heights, Minn.<br /><br />• Dale Monson, VP, information technology, a new position. Monson was previously SVP and CIO for Oriental Trading, Omaha, Neb. He has more than 25 years of technology and 17 years of ecommerce marketing, technology and enterprise-level application development experience. <br /><br />• Greg Sandeno, EVP, sales, a new title. Sandeno was previously president and CEO at C&K Market, Brookings, Ore. He has also held leadership roles with Nash Finch Co., Minneapolis, and the Portland, Ore.-based Fred Meyer division of Kroger Co.<br /><br />Velin and Monson's appointments are effective March 3. Sandeno's appointment is effective March 10. All three report to Chris Coborn, president and CEO of Coborn's.<br /><br />Coborn’s operates 48 stores in Minnesota, North Dakota, South Dakota, Iowa, Illinois and Wisconsin.