
	Penguin Random House, the world&rsquo;s most global trade book publisher, today introduced a new brand identity that reflects the recently merged company&rsquo;s values, goals, and strengths, including its unique position in the international marketplace for books and commitment to the diverse and distinct publishing houses that serve as creative homes to many of the world&rsquo;s most beloved authors and books of all time.

	&nbsp;

	The new corporate wordmark underscores the importance of the written word to the company&rsquo;s culture and work and will most often be paired with one of Penguin Random House&#39;s 250 widely recognized and respected publishing divisions, imprints, and brands.

	&nbsp;

	The brand system, as this pairing design framework is called, is flexible and can be employed not just at the publishing level, but also territorially. The imprints and brand symbols also can continue to stand alone without the brand-system pairing &ndash; for example, on the spines of books.
