
	Adidas strives to be the leading sports brand in the world &ndash; an ambitious yet realistic goal. One major lever to achieve this is the brand&rsquo;s broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion.

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	It allows adidas to address multiple consumer needs, tackle market opportunities from various angles as well as be less affected by one-dimensional market risks. This product portfolio as well as adidas&rsquo; commitment to excel in all relevant segments differentiates the brand from competitors and ensures solid market growth, while staying true to the brand&rsquo;s values. Currently, the brand focuses on five global priorities: Football, Running, Training, Basketball and Originals.
