SAN RAMON, CA--(Marketwired - Dec 17, 2013) - Reply.com, the leading marketplace for local advertisers, announced today that Sharmila Patel has joined the company's leadership team as its Chief Financial Officer.<br /><br />Sharmila brings more than 20 years of financial leadership and executive experience working in various industries, including financial services, healthcare, and internet. Sharmila started her career in the UK, working at Intel and Chase Manhattan Bank in a variety of finance roles before she moved to the USA. In 2000, Sharmila joined Kaiser Permanente, CA. where she held various leadership roles including Executive Director of IT Finance. Most recently, she served three years as VP of Finance at Yahoo! Inc., where she supported the global technology organizations. Prior to Yahoo!, Sharmila spent 3+ years as VP of Finance at First Data supporting multiple global technology and infrastructure divisions.<br /><br />"We're thrilled to have Sharmila join the Reply.com team. She is the ideal person for the role and will undoubtedly have significant impact on our company," said Payam Zamani, founder and CEO of Reply! Inc. "As we get ready to embark on a new year we are confident that we have the right team and the right business model to further secure our leadership role in the online local marketing industry"<br /><br />"Reply! is an impressive online local marketing company with a great business model. I believe there are tremendous opportunities for growth ahead," said Sharmila. "I am excited to join Reply! and work with Payam and the rest of the team on the next phase of the growth."<br /><br />About Reply! Inc.<br />Reply! Inc. operates the leading marketplace for locally-targeted advertisers. Reply!'s platform provides advertisers of all sizes with a simple and scalable solution for locally-targeted marketing. Reply! owns and operates many destination sites including MerchantCircle.com, which is the largest online network of local business owners in the nation with over 1.5 million member merchants. To learn more about Reply!, please visit www.reply.com.<br />