Leading social media analytics and optimization company Socialbakers has announced the appointment of Mike Ainslie as chief financial officer. Ainslie joins the company from PE Investment, where he served as CEO and took the company from $25m to $90m in four years.<br /><br />Ainslie joins Socialbakers with over 26 years of experience, including stints as chief financial officer at World Check, president and managing director at NGH Inc. Nationwide and CEO of the London branch of Bank One.<br /><br />Socialbakers’ founder and CEO Jan Rezab said, “Mike has extensive experience building high growth international businesses, he will be instrumental in driving the business to the next level and we are excited to have him on board.”<br /><br />Ainslie was excited about his new position, stating, “Socialbakers is truly an international business and I am joining it at a particularly exciting time, following its rapid growth leading to a new funding round of $26m. Opportunities like this rarely arise, and I am excited to be working with such a dynamic team to drive international growth.”