Playdom, now a division of Disney, is a prominent online games provider popular on Facebook and on MySpace, it is currently the largest social game developer on MySpace and one of the larger ones on Facebook. The company was founded in the San Francisco Bay Area by University of California, Berkeley graduates Ling Xiao and Chris Wang and Swarthmore College graduate Dan Yue. In 2009, together with games providers Zynga and Playfish, Playdom contributed to a market worth $300 million in online sales of virtual goods through social networking sites.