Vendavo Appoints Silicon Valley Veteran as CFO to Lead Finance Operations Amid Rapid Company Growth<br />Posted on Thursday, May 29th, 2014 at 12:57 pm.<br /><br />Finance Executive Christine Russell Brings<br />25 Years of Diverse Knowledge to Price Optimization Firm <br /><br />MOUNTAIN VIEW, Calif. – May 29, 2014 – Vendavo, the leading provider of revenue and price optimization and management solutions, today announced that Christine Russell, a seasoned financial executive with expertise in technology IPOs and mergers and acquisitions, has joined the company as chief financial officer. Russell will be responsible for leading the company’s financial divisions as Vendavo continues to expand into new markets and grow its customer base.<br /><br />“At Vendavo, we are always keen to expand our executive leadership with the best and brightest minds in Silicon Valley,” said Neil Lustig, CEO of Vendavo. “Christine’s experience and leadership within technology companies perfectly complement our arsenal of amazing talent and resources. With Christine as our new CFO, Vendavo is well-positioned for growth and success.”<br /><br />Most recently, Russell was CFO at EAG, a global provider of analytical testing for technology firms serving more than 3,000 companies across 50 countries. Prior to EAG, Russell held executive leadership positions at Virage Logic (Synopsys), Outerbay Technologies (HP), Ceva and Cygnus Solutions (Red Hat). Additionally, she held senior financial positions at Xerox and Measurex (Honeywell). Under her leadership, Silicon Valley firms Persistence Software and Valence Technology completed successful IPOs.<br /><br />“As a CFO, I am impressed by the practical value that Vendavo products offer C-Level execs and how they make us rethink margin and revenue growth,” said Russell. “Vendavo injects science into the art of selling, leveraging businesses’ internal resources to optimize sales and maximize profit. I’m thrilled to join the company at a time of unprecedented growth and I look forward to working with the team to take Vendavo to the next level.”<br /><br />About Vendavo<br /><br />Vendavo harnesses the power of Big Data to generate actionable insights that enable businesses to sell more profitably. Our price optimization and management solutions help global customers make better data-driven decisions for pricing and sales effectiveness. Using cutting-edge analytics and deep industry expertise, Vendavo boasts the largest number of implementations for B2B enterprises in the industry, having helped more than 300 company divisions dramatically increase revenue, improve profit margins and maximize shareholder value. The Silicon Valley firm has on-premises, hybrid, and software-as-a-service (SaaS) offerings available for different customer needs and requirements. Located across the globe, Vendavo is the solution of choice for Fortune 500 companies in industries such as chemicals and process industries, consumer packaged goods, wholesale distribution, energy and utilities, technology, industrial manufacturing, and medical devices and consumables. Learn how you can increase frontline responsiveness and effectiveness at http://www.vendavo.com.<br /><br /> <br /><br />Media Contact<br />Laura Franzese<br />Trainer Communications<br />415-800-5368<br />vendavo@trainercomm.com<br />