
	From its earliest days, Catalina was dedicated to driving lift and loyalty for the world&rsquo;s leading CPG retailers and brands. CPG industry leaders well-versed in marketing, retailing, and scanner-based technology, our founders recognized the waste of mass-reach coupons and knew there had to be a better way to reach consumers more efficiently.

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	On a boat trip to Catalina Island in 1983, our founders conceived an electronic alternative that would transform the retail landscape: using grocery scanners to distribute targeted coupons. Catalina was born.

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	Catalina&rsquo;s founders created a single solution&ndash;the Checkout Coupon&ndash;benefitting retailers, brands and consumers by addressing complex questions the CPG industry had explored for decades.
