Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, announced today that Jeff Babka will join the company as Chief Financial Officer. He will be based out of APT’s Washington, D.C. headquarters.<br /><br />Mr. Babka comes to APT from Vibrant Media, an in-text advertising technology company, where he held positions of Chief Financial and Administrative Officer and Chief Operating Officer, and led the acquisition of ImageSpaceMedia in 2012. Prior to his work at Vibrant, Mr. Babka was CFO of Sophos, a global IT security firm, where he readied the company for an IPO. Sophos was ultimately acquired by Apax Partners for a valuation of over $830 million.<br /><br />Previously, Mr. Babka served as SVP and CFO of NeuStar, Inc., where he led the company’s $700 million IPO in June 2005. Later that year, NeuStar was awarded “IPO of the Year” by International Financing Review and Renaissance Capital. In addition, Mr. Babka has presented the “IPO Best Practices” seminar at Ernst & Young’s annual IPO Bootcamp and was the recipient of the CFO of the Year Award from the Northern Virginia Technology Council in 2006.<br /><br />Mr. Babka graduated magna cum laude from the University of Dayton, earned an MBA with honors from Manhattan College, and is a graduate of the Stanford University Executive Program.<br /><br />“Having spent the majority of my career in the technology space, I can say with confidence that APT has one of the most impressive software suites and client service teams in the market today,” said Mr. Babka. “I’m excited to be joining the APT team. I look forward to applying my experience to drive growth across industries and geographies, and to help companies use APT’s offerings to make critical business decisions.”<br /><br />Anthony Bruce, CEO of APT, adds, “Jeff’s wealth of relevant experience will complement the talents of APT’s team. He brings a proven track record in financial management of public and private companies with a focus in the technology sector, including Software as a Service. We are thrilled to welcome Jeff and look forward to his leadership as APT continues to grow.”<br /><br />Please visit http://www.predictivetechnologies.com to learn more about APT.<br /><br />About APT<br />APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s customer portfolio includes Walmart, Staples, Lowe’s, SunTrust, Hilton Hotels, Anheuser-Busch InBev, McDonald’s and others. APT has offices in Washington, D.C., San Francisco, London, Tokyo, and Taipei. For more information, please visit http://www.predictivetechnologies.com.