
	A bright-line rule (or bright-line test) is a clearly defined rule or standard, generally used in law, composed of objective factors which leaves little or no room for varying interpretation. The purpose of a bright-line rule is to produce predictable and consistent results in its application. Bright-line rules are usually standards established by courts in legal precedent or by legislatures in statutory provisions. Bright-line rules are often contrasted with its opposite balancing tests ( or fine line testing), where a result is dependent on weighing several factors, which could lead to inconsistent application of law or reduce objectivity. rightLine Partners LLC provides marketing services in the interactive TV (iTV) advertising space. It develops and executes TV marketing strategies for global consumer products companies. The company provides iTV advertisement, which allows marketers to create a two-way dialogue with their target consumers resulting in viewer involvement that leads to purchase intent and product sales. BrightLine Partners LLC was founded in 2003 and is based in New York, New York.
