
	Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data.

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	Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data.

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	Based in Austin, Texas, Umbel was founded in 2010 by Higinio (&quot;&quot;H.O.&quot;&quot;) Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
