Yahoo! today said Ken Goldman will join the company as chief financial officer (CFO) with effect from October 22, as recently appointed chief Marissa Mayer tries to turn around the Internet company.<br />In this role, he will be responsible for the company's global finance functions, including financial planning and analysis, controllership, tax, treasury, and investor relations, Yahoo! said in a statement.<br />Goldman will report directly to Yahoo! CEO Marissa Mayer, it added.<br />"Ken is one of the most accomplished and respected financial executives in the technology industry having served as a CFO for more than 25 years, and we are thrilled to have him join Yahoo!," Mayer said.<br />His track record leading the financial strategy and stewardship of many successful public and private companies makes him an ideal choice as Yahoo! enters its next phase of growth, she added.<br />The change comes within months of Yahoo Inc hiring Mayer away from Google to become its CEO. She began sharing more details about her business strategy with employees in series of meetings that began on Tuesday.<br />Goldman brings more than 30 years of experience in financial, operational and business management.<br />He will join Yahoo! from Fortinet, a provider of threat management technologies, where he served as CFO.<br />Prior to Fortinet, Goldman spent nearly six years as senior vice president of finance and administration and CFO of Siebel Systems, until the company's acquisition by Oracle in January 2006.<br />He has also held CFO positions at Excite@Home, Sybase, Cypress Semiconductor and VLSI Technology.<br />"Yahoo! is an iconic brand with an incredibly strong business model and balance sheet," Goldman said.<br />Goldman succeeds Yahoo! CFO Tim Morse, who has been with the company since June 2009. <br /><br />Morse will leave the company later this fall, the statement added.