Heartland Payment Systems, Inc., (HPY: Quote) announced that Maria Rueda has been appointed as its Chief Financial Officer or CFO.<br /><br />In addition to Maria's appointment, several other senior management additions were made to support the growing breadth and depth of the company's core services and merchant base.<br /><br />Heartland said that most recently, Maria Rueda served as Chief Financial Officer at ING DIRECT. Previously, Rueda was the Chief Financial Officer and Financial and Operations Principal for Bloomberg Tradebook LLC, through Geller & Company, and Chief Financial Officer for the North American operations of Electra Partners, a U.K.-based private equity firm.<br /><br />Heidi Goff joins Heartland as Chief Marketing Officer, having served most recently as President & Managing Director, The Americas, at Hypercom, Inc. Prior to her tenure at Hypercom, she held other senior executive positions including Executive Vice President and General Manager of North America for Transaction Network Services; Executive Vice President, Strategy and Market Development at Global Payment Systems; and Senior Vice President, MasterCard Automated POS Program, at MasterCard International.