
	Fortune 500 companies recognize analytics is a competitive advantage to understand customers and make better decisions.

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	We deliver insight, innovation and impact to our clients through predictive analytics and visual storytelling. Fractal Analytics&rsquo; flagship Customer Genomics solution helps marketers learn complex customer behavior at an individual level.

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	Its proprietary pattern recognition and machine-learning algorithms learn from every transaction and customer interaction, including social media, to help marketers build a complete view of individual customers across attitudinal and behavioral dimensions.

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	In June, global private equity firm TA Associates acquired a minority stake in the company for an investment of $25 million, and in May, information technology and research advisor Gartner named Fractal as one of the top five &quot;Cool Vendors in Analytics, 2013.&rdquo;
