
	A company represents a &ldquo;culture.&rdquo; At the Alliance Group it is the coming together of people around a common set of values, beliefs, and purpose. It&rsquo;s more than products and services, or features and benefits. It is about sharing a common cause. It is about our customers achieving peace of mind.&nbsp;

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	It defines the WHY we do what we do.&nbsp;

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	Our purpose is to inspire individuals, families, and businesses to seek the wellbeing and security that comes from being prepared and able to survive the financial challenges and emergencies that are often created by serious illness or an unpredictable economy, thereby offering them the peace of mind to live their life to its greatest potential.&nbsp;

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	Imagine if the same time tested financial &ldquo;engine&rdquo; that provides money for loved ones at death could be structured to accelerate the payment of those proceeds while you are living should you become chronically or critically ill during your lifetime, and need the money now, regardless of your age when it happens, and with no restrictions on how you spend the money.&nbsp;

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	Because our company &ldquo;thinks differently,&rdquo; providing these &ldquo;living benefits&rdquo; is what we do. It is our purpose, and WHY our nearly 3,000 trained and dedicated representatives around the country come to work every day. They believe what we believe.
