Proclivity enables online retailers to execute revenue-generating, direct marketing campaigns based on their customer's individual valuations and forecasted willingness to buy. Proclivity accomplishes this by gathering all of a retailer's consumer data into its unique Consumer Behavior Bank, scoring each consumer and generating individual valuations by product. Marketers can use this information to easily create and launch highly targeted campaigns through the consumer's preferred channels, with success metrics in excess of 20% revenue lift and 300% ROI. The Proclivity platform also helps retailers retain existing customers and acquire new ones. For more information, visit www.ProclivitySystems.com.