
	Since 1860, TAG Heuer has been successfully pairing contrasting concepts - tradition and innovation, prestige and performance, sport and glamour.&nbsp;

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	In fact, TAG Heuer has written some of the most important chapters in the history of Swiss watchmaking with its oscillating pinion in the Microtimer (the first bracelet chronograph accurate to 1/1000th of a second), the Monaco V4 Concept Watch and the Carrera Calibre 360 (the first mechanical movement to show 1/1000th of a second). In 1999 TAG Heuer joined the LVMH Group, the world leader in luxury goods. Thanks to the infinite creativity and expertise of its teams, TAG Heuer is still pushing back the boundaries of watchmaking. Its achievements have been widely recognised by both watchmaking and industry innovation experts, and in the last ten years TAG Heuer is one of the only Swiss watchmakers to have regularly won awards.&nbsp;

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	While resolutely forward-looking, heritage and tradition are still at the heart of what TAG Heuer does. Handed down through the generations, its values and watchmaking expertise have made TAG Heuer the timeless and audacious brand that it is. These values have resulted in its unique style which showcases its watchmaking expertise while embodying excellence, leadership, accuracy and passion. L&eacute;onardo DiCaprio, Lewis Hamilton, Jenson Button, Maria Sharapova and Cameron Diaz have all joined TAG Heuer and all share a steadfast determination to be the very best at what they do...just like our employees.
