SAN DIEGO – October 29, 2013 – OneRoof Energy, Inc., a complete solar services provider, today announced Dan Halvorson has joined the company as executive vice president and chief financial officer. Halvorson will oversee the company’s financial organization including the corporate finance and accounting operations for OneRoof Energy and its subsidiaries.  In addition, Halvorson will help identify and build relationships with institutional investors worldwide, communicating the OneRoof Energy growth story to a broader investment community.<br /><br />“As OneRoof Energy continues to expand its products, markets and channels, we are committed to bringing exceptional financial and operational leadership to our company,” said David Field, chief executive officer at OneRoof Energy. “We are thrilled to welcome Dan and his breadth of experience in high-level corporate finance strategies and processes.”<br /><br />Halvorson has more than 20 years of senior corporate and financial leadership experience. Most recently, Halvorson served as executive vice president-operations and chief financial officer for San Diego-based digital media company DivX, Inc. until its acquisition by Sonic Solutions.  In addition to his operational responsibilities, Halvorson managed the risk management function, global strategic planning and modeling, forecasting and cash flow analysis, SEC reporting and key oversight for the organization’s disclosure committee. He also served as the principal interface with investment banks, auditors and the audit committee for the DivX Board of Directors.<br /><br />Prior to joining DivX, Halvorson held senior finance positions at a variety of technology and pharmaceutical companies, including Novatel Wireless, Inc. as its chief financial officer and Dura Pharmaceuticals, Inc. which was acquired by Elan Corporation.  At Novatel, he had primary oversight for Novatel’s IPO process and follow-on secondary offerings.<br /><br />“The recent growth of solar energy installations is forecasted to significantly increase as the industry moves into 2014 and beyond.   OneRoof Energy is in a great position to strategically take advantage of the unique opportunities presented within the solar energy industry in the coming years. I’m excited to step into this role and look forward to contributing my operations, finance and investor relations experience to positively impact the organization.”