
	Tru Optik is a Big Data company that provides real-time and predictive Audience Intelligence solutions.
	
	Gartner recently named Tru Optik a &quot;Cool Vendor&quot; in Information Innovation 2014.
	
	Tru Optik is the first company to enable enterprise scale analysis of audience demand derived from IP verified peer-to-peer media consumption (via the BitTorrent Protocol). Tru Optik cross analyzes peer-to-peer against social, mobile, web, and third party data sources in real-time. The resulting behavioral and psychographic segmented understanding of audience and consumer demand is delivered to enterprises via APIs and dashboards to power data driven strategic planning, advertising, content optimization and more.
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