EDISON, N.J.–Sferra has appointed Douglas Fechter chief financial officer, a new position within the company. Fechter reports to Steve Schneider, president.<br /><br />Fechter previously served as chief financial officer for Palyon Medical Corporation in Santa Clarita, Calif., a startup devoted to the creation of innovative drug delivery systems. His professional career also includes 14 years with Pepsi-Cola International in a variety of financial and strategic roles in the U.S. and abroad.<br /><br />“We are very pleased to bring aboard a financial executive of Doug’s caliber as our new chief financial officer,” Schneider said. “Doug has more than 32 years of diversified financial management experience, including senior roles at a large billion-dollar multinational company, a venture-capital funded startup, and general management experience as an entrepreneur. We value his impressive track<br />record in finance, strategy and analytics, and are confident in his ability to add significant value as we continue to grow our business.”<br /><br />“I’m honored to join the executive management team at Sferra,” said Fechter, “and excited to be a part of a company making world-class luxury products. I look forward to helping grow revenues for both Sferra and its notable retail partners.”