
	LoveLive was spun out of Perform Group www.performgroup.co.uk in 2008 and is now the leading provider of music content and services for brands, broadcasters and platforms.
	
	In 2009 LoveLive acquired the industry leading online music publication and production unit Rockfeedback, providing industry leading creative capabilities and the TV format &#39;Rockfeedback Presents&#39;.
	
	In 2011 LoveLive shot over 450 Live performances including the Global album launch of Adele, produced industry first Pay Per View events for Florence + The Machines and PJ Harvey, created the McFly On The Wall TV format for Channel 5, co-produced The Black Cab Sessions USA, aired the fifth season of Rockfeedback Presents on Channel 4, produced the Robert Plant documentary for HD Net and added a number of brand partners to our portfolio.
	
	In 2012 LoveLive launched a self-branded YouTube channel, recording and streaming Live performances from the likes of Madonna, Rihanna, Plan B and Ellie Goulding. The channel has gained in excess of 130,000 subscribers and 4.5 million video views in five months, with exclusive content available to watch on-demand. LoveLive also worked on prominent music events with clients including BT, Xbox, Spotify, River Island and HP, with more exciting events to come before the year is through - including managing the first charity concert Live stream for Save the Children.
	
	LoveLive is privately owned.
